Available for new opportunities

Senior Marketing Manager turning content, data and AI into measurable growth.

7+ years scaling acquisition, lifecycle and brand for B2C and B2B companies across LATAM, Europe and the US — with deep specialization in short-form video, podcast-driven content workflows, and AI-powered marketing automation.

Based in São Paulo, Brazil (UTC-3) Languages English (C1/C2), Portuguese (Native) Current Marketing Manager · Global Digital Media Platform (Denmark HQ)
See selected work → Download CV (PDF) joao@ludgerio.com.br
15M+
Impressions delivered on a single event coverage campaign
175K+
Followers built from scratch across a 3-year digital media operation
+57%
Revenue lift in 6 months on the LATAM operation
2.2M
Views on a single viral clip — one of many crossing 1M
How I work

A modern marketing operator — strategy meets hands-on execution.

I build marketing systems that combine clear strategy, fast execution and AI-driven automation. Three things I do better than most:

▶

Long-form → short-form pipelines

One podcast episode becomes 20-30 short-form clips across Instagram Reels, TikTok and YouTube Shorts. I build the editorial brief, pick the right moments, direct production, and design distribution for retention and reach.

⟳

Multi-account orchestration

Comfortable running 3+ brand voices in parallel — building voice docs, batching production, prioritizing by community heat and launch windows, and using AI to keep quality consistent across accounts.

⚙

AI-powered automation

Every repetitive task gets automated. ChatGPT and Claude for first-draft copy. Submagic for captions. Opus Clip for short-form cuts. n8n and Make for end-to-end workflow automation. The point: ship more content, with less friction, without losing brand voice.

Featured Content Work

A live example of the podcast → short-form pipeline.

This is the workflow I run today: a long-form podcast episode (1h+) becomes 20-30 short-form clips distributed across Instagram, TikTok, YouTube Shorts and X. Below are highlights from the current season — each thumbnail represents a real post with verified view counts.

400K+
Combined views across recent shorts & long-form
20+
Short-form clips produced from podcast episodes
94-100%
Like rate across the catalog
A/B
Thumbnails & hooks tested on every release

Long-form podcast episodes

Podcast episode thumbnail — BT & Liminha
BT & Liminha — Life Beyond the Lives
1h 17min · YouTube
46.7K views · 99.5% likes
Podcast episode thumbnail — MCH
MCH — "A Live é uma peça de teatro que nunca acaba"
1h 20min · YouTube · Season Premiere
20.5K views · 99.8% likes

Short-form clips derived from the podcasts

Short-form clip — Meu trabalho com as lives é fazer companhia
⭐ Top performing clip

One short, 109K views.

Pulled from a podcast episode. Vertical format, on-brand layout, quote-driven hook. Distributed across Instagram, TikTok, YouTube Shorts and X — proving the multi-channel distribution model works at scale.

109K
Views on a single derivative clip
Short-form clip — Ver um Major no Brasil feito por brasileiros
48.9K
Instagram · Quote-driven
Short-form clip — No início só tinha eu de influenciador
47.6K
Instagram · Quote-driven
Short-form clip — Eles não tem personalidade
22.5K
Instagram · Visual hook
Major Event Coverages

On-site coverage of world-class industry events.

Two flagship operations I planned and led end-to-end — from marketing strategy and partner deliverables to on-the-ground execution. Each one delivered millions of impressions and reached audiences far beyond our regular footprint.

🇺🇸 Texas, United States

Global Championship Event Coverage

Planned and coordinated on-site marketing operation · Multi-partner integration · Live coverage
15.2M
Impressions
6.8M
Accounts reached
238K
Interactions
4.2%
Engagement rate
50+
Posts shipped on-site
41
Interviews produced

Delivered personalized, high-value content during a global championship that broke records with 1.7M concurrent live viewers and 76,000+ hours watched. Coordinated partner-brand exposure and conversion opportunities throughout the full event window. Strong results unlocked additional commercial partnerships for the next coverage cycle.

🇩🇪 Cologne, Germany

European Industry Flagship Event

Planned and coordinated marketing execution · Sales process ownership · On-site production
11M
Impressions
4.8M
Accounts reached
188K
Interactions
3.9%
Engagement rate
40+
Posts shipped on-site
35
Interviews produced

Led marketing execution for one of the most iconic industry events in Europe. Owned the full lifecycle: proposals, partner agreements, content briefing, on-site production and post-event reporting — ensuring all partner deliverables were aligned with brand objectives and commercial commitments.

Selected work

Five operations I've built or scaled — real numbers, real systems.

Spanning digital media, DTC e-commerce, Web3 and iGaming. Each one with its own scale, audience and KPI framework.

Global Digital Media Platform (LATAM Operation)
Marketing Manager · Remote (HQ: Odense, Denmark)
Apr 2022 – Present
Integrated Marketing Partnerships Content Operations Live Events SEO

Lead full-funnel marketing for the LATAM operation of a global digital media platform — overseeing brand, performance, content, partnerships and live events across multiple channels. Built the operation from foundation to 175K+ followers in 3 years.

175K+
Followers in 3 years
+57%
Revenue lift (6 months)
15+
International coverages
8
Cross-functional team
  • Grew the operation from 0 to 175K+ followers in 3 years in a niche but highly engaged audience — making it the most relevant outlet in its competitive vertical, with a reputation for quality content and community trust.
  • Lifted LATAM regional revenue by +57% in 6 months by implementing dedicated marketing and sales plans, creating exclusive social-media commercial assets, and tightening partner deliverable workflows.
  • Planned and coordinated 15+ on-site international event coverages across the US and Europe — including two flagship operations delivering 15.2M and 11M impressions, respectively.
  • Created "In Focus" — a proprietary social-media segment for partner-brand awareness during key live moments — that became a recurring commercial product.
  • Led an 8-person cross-functional pod spanning content, design, performance and editorial; introduced sprint cadence and OKRs that lifted on-time delivery from 62% to 91%.
  • Single viral clip reached 2.2M views; multiple posts crossed 100K-200K views in the past year.
Independent Web3 Marketing Advisor
Fractional marketing leadership · Multiple gaming, NFT and crypto-native projects
Apr 2022 – Dec 2024
Go-to-market Community Growth KOL Activation Content Strategy

Provided fractional marketing leadership to early-stage Web3 gaming studios, NFT projects and crypto-native communities across LATAM, US and EU — primarily through founder referrals.

6
Product launches
4M+
Campaign impressions
28K
Avg. Discord community
4 of 6
Multi-quarter renewals
  • Designed GTM and community-growth strategies for 6 Web3 launches — games, NFT collections, token-gated communities — with average launch community of 28K Discord members and 45K X followers.
  • Built creator and KOL activation frameworks generating 4M+ combined campaign impressions across X, Discord, Telegram, Farcaster and YouTube.
  • Advised founders on content strategy and narrative design — translating crypto-native messaging for mainstream audiences without losing community credibility.
  • Managed monthly retainer engagements from $3K to $8K USD per client, with 4 of 6 clients renewing for multi-quarter scopes.
Snackclub
Social Media & Community Lead · Remote (USA)
Apr 2020 – Apr 2022
Community Building Multi-channel Content Creator Programs Web3

Owned global social media and community strategy for a Web3 gaming platform building creator-led entertainment products.

100K+
Cross-channel followers
2.4x
Engagement vs benchmark
10+
Active creators managed
4
Channels orchestrated
  • Scaled combined audience past 100K+ followers across X, Discord, Instagram and YouTube — with engagement rates consistently 2.4x the category benchmark.
  • Ran cross-channel campaign launches spanning creator activations, NFT releases, token-gated drops and community quests.
  • Built and managed a network of 10+ creators and ambassadors across NA, LATAM and SEA — including contracts, briefing flows and performance tracking.
  • Authored the editorial framework and tone-of-voice playbook adopted across all global comms; standardized weekly executive dashboards.
BLEIK Store
Head of Marketing · DTC E-commerce (Gaming Digital Goods)
Mar 2020 – Mar 2022
DTC Performance Paid Media Lifecycle Email Influencer Programs

Owned end-to-end marketing for a Brazilian DTC e-commerce operating in the gaming digital goods marketplace, selling in-game items to a global audience.

+220%
YoY revenue (Year 1)
4.5x
ROAS on Meta & Google
−42%
Blended CAC reduction
60+
Creator partners
  • Grew e-commerce revenue +220% YoY (Year 1) and +154% YoY (Year 2) through paid media restructuring, full-funnel CRO and creator-driven launches.
  • Hit 4.5x average ROAS on Meta and Google Ads while cutting blended CAC by 42% — migrating from broad targeting to product-feed-driven Advantage+ and PMax campaigns.
  • Built creator and influencer program with 60+ active partners across Twitch, YouTube and X; creator-attributed revenue grew from 8% to 31% of total online sales.
  • Owned email/CRM in Klaviyo — segmentation, abandoned-cart and post-purchase flows turned email into a meaningful revenue channel.
1xBet
Independent Marketing Consultant · LATAM Region (iGaming)
Apr 2023 – Aug 2024
Regional Strategy Performance Playbook Creative Testing iGaming

Engaged as freelance marketing advisor by a top global iGaming and sports-betting operator to support the LATAM regional strategy across Brazil, Mexico, Argentina and Colombia.

4
LATAM markets
+28%
Average CTR lift
−19%
Cost-per-lead reduction
8
Campaigns audited
  • Built a regional performance-marketing playbook adopted across 4 LATAM markets, standardizing briefs, KPI definitions and creative-testing frameworks.
  • Audited 8 in-market paid-media campaigns; recommendations lifted average CTR by 28% and reduced CPL by 19% in the first quarter post-rollout.
  • Authored LATAM social content and messaging framework — translating global brand positioning into market-specific tone, copy and visual references.
  • Delivered weekly strategic reports to regional leadership covering audience insights, channel performance and competitive intelligence.
What people say

Words from founders, colleagues and collaborators.

Selected recommendations from LinkedIn — full versions available on my profile.

João is one of the greatest professionals I've had the pleasure to work with. He's highly motivated and engaged to make things work, as he's a hands-on person and delivers with excellence and attention to details. There's not a single time I recall asking for his help that he wasn't available. You can count on him to be a great team player, engaged to the mission and projects, and always in a good mood.

GS
Guilherme Silva
Founder · BLEIK

I had the opportunity to work with João on the Neshastore and WayUp accounts. During that period he proved to be a highly energetic professional — good vibe, organized, and eager to keep learning. Diligent, creative and fast — he had no trouble earning recognition from everyone on the team. João, it was a pleasure sharing this time with you. I hope we get to work together again someday.

AG
André Goulart
Sales & Business Growth · B2B Strategist

Working with João every day is genuinely rewarding. Beyond delivering strong social-media work, he brings great energy to every project, leans hard into creativity to drive engagement, and produces standout content. He's highly competent, always on top of what's happening in the space, and he organizes the entire team's workflow. Thanks for being such a steady force, João.

GL
Gustavo Losilha
Filmmaker & Designer

I had the pleasure of working alongside João, and he was one of the best teammates I've ever had. Hard-working and full of good ideas, he made it much easier for the team to deliver great work and strong results for clients of the studio.

CB
Caio Borges
Senior Graphic Designer
Tools & stack

The toolkit I use to plan, ship and measure marketing.

Content & Short-form

Canva CapCut Adobe Premiere Adobe Photoshop Figma Opus Clip Submagic

Paid Media

Meta Ads Manager Google Ads YouTube Ads TikTok Ads LinkedIn Ads

Analytics

GA4 Search Console Meta Business Suite YouTube Studio TikTok Analytics Looker Sprout Social

CRM & Lifecycle

HubSpot Klaviyo Customer.io

AI & Automation

ChatGPT Claude Gamma Midjourney Nano Banana n8n Make

Project & Collaboration

Notion ClickUp Asana Trello Slack Monday
Education & Certifications

Formal training and continuous learning.

Eight years of marketing-focused education at one of LATAM's top business schools, with ongoing certifications in AI-driven marketing, growth and CRM.

Education

MBA, Business Administration In progress
Fundação Getulio Vargas (FGV)· 2026 – 2027
MBA, Neuromarketing & Consumer Experience
Universidade Anhembi Morumbi (UAM)· 2023 – 2024
Postgraduate, Marketing & Digital Media
Fundação Getulio Vargas (FGV)· 2022 – 2023
Bachelor's Degree in Marketing
Fundação Getulio Vargas (FGV)· 2019 – 2021

Certifications

Artificial Intelligence in Marketing AI
University of Virginia · Darden School of Business (Coursera)
Digital Marketing & Growth Hacking with Generative AI GenAI
IBM
Accelerate Your Digital Marketing Career with Generative AI GenAI
Coursera
Digital Marketing Certified
HubSpot Academy
Google Digital Marketing & E-commerce Professional Certificate
Google · Coursera (Analytics, E-commerce, Email, Loyalty, Social & Lead Gen)

Let's build something that actually moves the number.

Open to senior marketing roles, fractional engagements and content-led growth projects. Best way to reach me is email — I usually reply within 24 hours.

joao@ludgerio.com.br LinkedIn → +55 11 94523-6781